Partnership to launch at PFL Europe’s Paris event Thursday, March 7, 2024,
at Accor Arena
NEW YORK (February 15, 2024) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced UNIBET as the official sportsbook and betting partner of PFL Europe in the UK and France in 2024 and 2025.
The two-year partnership kicks off at the 2024 PFL Europe Paris event on Thursday, March 7 live from Accor Arena. PFL and UNIBET previously partnered at PFL Europe’s Paris event in 2023, which became the biggest MMA event in French TV history.
“The PFL is proud to partner with UNIBET, the leading sportsbook for mixed martial arts across Europe,” said PFL SVP of International, James Frewin. “PFL Europe and UNIBET share many synergies, and we’re excited to provide fans across the UK and France an opportunity to enjoy a premium gaming experience."
UNIBET is part of the Kindred Group - which incorporates nine of Europe’s most successful online gambling brands - has established a strong presence in combat sports in both France and the UK, while its wider portfolio includes leading football clubs in the United Kingdom and Scandinavia as well as prestigious horse racing events.
Neil Banbury, Chief Commercial and Marketing Officer, Kindred Group, said: “It is always Kindred’s ambition to partner with ambitious, forward-looking sports organisations. The speed of PFL’s growth and its undoubted potential made this an easy choice from our perspective. We can’t wait to support the PFL on its evolution, and we’re counting down the days until our partnership officially begins.”
PFL is the only organization in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year. The combined roster of PFL and Bellator boasts 30% of its fighters independently world-ranked in the top 25 of their respective weight class, the same percentage as UFC. PFL has an expansive global vision for the sport and is building the “Champions League of MMA” with PFL Europe, PFL MENA, and more international leagues in development. PFL leads in technology and innovation, with its proprietary PFL SmartCage, powering fight analytics, real-time betting, AI scoring, and a next-generation viewing experience. PFL is primetime on ESPN/ESPN+ in the U.S. and is broadcast and streamed in 150 countries with 20 premium media distribution partners.
ABOUT PROFESSIONAL FIGHTERS LEAGUE
Professional Fighters League (PFL) is a global powerhouse in MMA and the fastest-growing sports league worldwide. PFL has five live fight franchises, offering year-round content: PFL League Season, PFL PPV Super Fights, PFL Challenger Series, PFL International Leagues, and Bellator. Founded in 2018, PFL is backed by major blue-chip investors including SRJ, Ares, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, and numerous NBA, MLB, NHL, and MLS team owners. MMA is the growth sports business of this decade, with 650 million fans worldwide, the youngest audience demographic, and true global revenue streams.
PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)
About Kindred Group:
The Kindred Group brings together nine of Europe’s most successful online gambling brands, including UNIBET and 32Red, forming one of the largest online gambling companies in the world.
The Group services around 30 million customers globally providing digital entertainment.
The Group’s mission statement is: “To transform gambling by being a trusted source of entertainment that contributes positively to society”. Since 2016, Kindred Group has organised and hosted the Sustainable Gambling Conference which connects industry professionals to discuss how operators can work together to create a sustainable industry.
As one of the largest operators in the world, Kindred is committed to offering customers a safe and fair gambling environment. The Group believes long term sustainable customer relationships are crucial to success. It is committed to do all it can to promote safer gambling and help support those who develop gambling problems.
As part of Kindred’s wider sponsorship portfolio, the group has invested in local communities and club trusts, including its #TeamTalk initiative, which is a mental health project that aims to provide a ‘safe space’ for men to talk. It has been supported by the likes of Wayne Rooney and Steven Gerrard.
