The agreement will see New York-headquartered Legends work with the mixed martial arts (MMA) promotion to create and execute premium, unique experiences and opportunities for sponsors, partners, and fans. The partnership will focus on developing and optimizing a range of services including sponsorship sales, ticketing, global planning, hospitality services, venue site opportunities, technology solutions, and the development of a next-generation PFL training and production facility.
In addition, Legends has made an investment in PFL, securing a minority ownership stake in the promotion.
