Dinsmore To Help Drive League’s International Expansion Efforts
and New Revenue Development
PFL World Championship is Live in Primetime on Wednesday, October 27
on ESPN+ and ESPN Networks
NEW YORK (October 7, 2021) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced Allie Dinsmore has joined the company as Director, Strategic Partnerships and New Business Development. In her role, she will help drive the league’s international expansion efforts, identify new revenue development, and manage partnerships designed to expand PFL’s global presence to the more than 550 million MMA fans.
Dinsmore brings a decade of experience across the media and technology ecosystems, with a proven track record developing and managing comprehensive partnerships and expanding strategic relationships. Prior to joining PFL, she managed content and mobile edge computing partnerships at Verizon where she was responsible for the development and implementation of cross-business-unit strategies to increase monetization and subscriber engagement across major platforms. Dinsmore also spent time at NBC Universal and IDPR before earning her MBA at Columbia Business School.
“I’m thrilled to join the Professional Fighters League and contribute to the continued growth of this innovative sports and media brand,” said Dinsmore. “The PFL has already built a tremendous platform for its partners, athletes, and fans, and I look forward to helping it accomplish even more as we approach the 2021 PFL World Championship and the exciting seasons to come.”
“We’re excited to welcome Allie Dinsmore to the PFL to help drive our international expansion efforts and identify ways to leverage our world-class fighters, technology and sponsorship offerings with leading brands around the world,” said Professional Fighters League CEO, Peter Murray. “The league has experienced unprecedented success this year and with additional events and programming on the way in 2022, it is critical to have leaders with Allie’s skills and experience to boost our commercial efforts.”
The PFL is broadcasted globally in over 160 countries and its highly talented fighter roster features athletes representing more than 25 countries. PFL provides MMA fans with a captivating experience and has delivered tremendous results in 2021, including a 100% increase in audience growth.
The PFL returns to the Seminole Hard Rock Hotel & Casino in Hollywood, Florida on Wednesday, October 27 for the biggest night in MMA. The PFL World Championship will feature the final two fighters across all six divisions who will aim to become a world champion and earn the $1 million purse.
Professional Fighters League has quickly established itself as the No. 2 MMA company in the world. With the addition of world-class talent – from elite fighters to established business executives – and partnering with industry-leading brands such Anheuser-Busch InBev, Geico, DraftKings, Bose, CarParts.com, BetMGM, Air Force Reserve, US Marines, Acronis, Upper Deck and others, the PFL continues to accelerate its global expansion.
About Professional Fighters League
Professional Fighters League (PFL) is the first and only to present MMA in the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship. PFL is the innovation leader with the PFL SmartCage delivering viewers on-screen fight analytics and real-time prop bets. The 2021 PFL Season began with 60 fighters in six weight divisions. The Playoffs commence with 24 fighters competing for 12 spots in the Championship event and one of six $1 million title purses. All PFL 2021 Playoff events are live in primetime on ESPN/ESPN2/ESPN+ in the U.S., as well as on leading broadcast and streaming outlets in 160 countries worldwide.
For more follow PFL on Instagram (@PFLmma), Twitter (@PFLMMA), and Facebook (/PFLmma).
