PFL Europe Reaches First Poker Agreement with Popular Industry Leader
PFL Europe Championship to Feature Four Title Fights Across Four Weight Classes
on December 8 in Dublin
LONDON (November 22, 2023) - The Professional Fighters League (PFL), the fastest-growing and most innovative sports league, today announced a partnership with 888poker, the award-winning online poker platform, ahead of the PFL Europe Championship in Dublin on December 8.
The first-of-its-kind agreement for the PFL’s regional MMA league, 888poker branding will adorn the PFL SmartCage during the PFL Europe Championship. Additional branding and promotion will appear across PFL channels in the leadup to and throughout the highly anticipated event.
"The Professional Fighters League (PFL) is delighted to announce our collaboration with 888Poker, coinciding with the PFL Europe Championship," expressed James Frewin, SVP International of PFL. "This partnership with a dynamic brand like 888Poker represents an exciting venture, particularly given the strong synergies between the poker community and the mixed martial arts world. The distinctive seasonal format of PFL is set to captivate poker players and enthusiasts globally, as they are accustomed to league and tournament structures that foster engaging narratives and dramatic spectacles."
Amit Berkovich, VP head of Poker and MD ROW, 888 William Hill: "We are delighted to announce our exciting new partnership with the Professional Fighters League. At the heart of this collaboration is our shared passion for entertainment and commitment to providing first-class experiences in our respective spaces. With the PFL’s position in the world of mixed martial arts, together with 888poker’s award-winning gaming platform, this sponsorship deal presents a unique opportunity to reach more diverse audiences. We look forward to the journey that lies ahead and to the innovative projects we will build together."
The PFL Europe Championship on December 8 match ups includes rising combat sports superstar Simeon Powell as he takes on Jakob Nedoh in the Light Heavyweight Championship as well as undefeated Dakota Ditcheva facing off against Valentina Scatizzi in the Women’s Flyweight Championship.
PFL Europe, the first international regional MMA league established by the PFL, has achieved widespread success in its inaugural season and is coming off the most-watched MMA event in French broadcast history, as PFL Europe in Paris thrilled global audiences when Cédric Doumbé scored a 9-second KO in the main bout.
PFL is the #1 fastest growing company in MMA and the #2 MMA company on a worldwide basis. PFL is the only league in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year, making PFL a “win and advance” meritocracy like all other major sports. PFL fighter roster hails from over 20 countries and 25% of PFL fighters are independently ranked in the top 25 of their weight-class. The company leads in technology and innovation, with its proprietary PFL SmartCage powering real-time betting and next-gen viewing experience.
ABOUT PROFESSIONAL FIGHTERS LEAGUE
Professional Fighters League (PFL) is a global powerhouse in MMA and the fastest-growing sports league world-wide. PFL has five live fight franchises, offering year-round content: PFL League Season, PFL PPV Super Fights, PFL Challenger Series, PFL International Leagues, and Bellator. Founded in 2018, PFL is backed by major blue-chip investors including SRJ, Ares, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, and numerous NBA, MLB, NHL, and MLS team owners. MMA is the growth sport business of this decade, with 650 million fans worldwide, the youngest audience demographic, and true global revenue streams.
PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)
About 888poker
888poker, one of the world’s leading online poker rooms, provides a first-class online poker experience to players of all levels.
Available on mobile or desktop, on the 888poker platform players can choose from a wide variety of games and tournaments, including Texas Hold’em and Omaha, as well as the exclusive and hugely popular variants, BLAST and SNAP fast-fold poker.
888poker boasts a user-friendly and intuitive interface powered by proprietary software, designed to provide an immersive experience for poker enthusiasts across the globe. With a commitment to security, 888poker employs robust measures, including encryption technology and secure payment methods in order to ensure the integrity of its games and safeguard player information.
Join the vibrant and ever-growing 888poker community for an unparalleled online poker adventure at www.888poker.com.
